Meet UCSB & UCLA alum: Ali Guthy, Founder of Buzzie

Tell us about your company:
Buzzie is on a mission to redefine modern bug care, starting with our signature better-for-you, better-for-the-planet repellent solutions that smell great, feels great, and – wait for it – actually work!
What inspired you to start your business?
I’ve always had a passion for startups and CPG – having been raised by two incredible entrepreneurs, working at a startup after college, supporting startup clients as a lawyer-in-training, and continuing to partner with incredible startup founders as an active early-stage investor. I always knew I wanted to try my hand at brand building, but I was never passionate enough about any one project or idea to take that first step, Buzzie!
What are your proudest achievements so far?
There’s truly nothing better than seeing your product on shelf for the first time. After 2.5+ years of R&D and rigorous clinical testing (trying over 22 variations of our base formula) – pouring heart and soul into every decision, from brand design to packaging – I’ve been most proud to see Buzzie finally out in the world, both on retail shelves & also making our QVC debut earlier this year.
What advice do you have for aspiring entrepreneurs:
Keep going! Being a founder means solving problems everyday – some big, some small, and most completely unexpected – but if you keep showing up and keep moving the ball forward (even an inch!), that momentum adds up. Progress over perfection, and perseverance is key in my experience.