Category: Beauty + Wellness
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Meet USC alum Tanya Gonzalez, Founder EAUSO VERT
Tell us about your company: EAUSO VERT is a female and Latin-owned luxury fragrance brand developing clean yet complex perfumery for the next generation of scent enthusiasts—fragrance lovers seeking well-layered creations that are cruelty-free, transparent, and able to fit seamlessly into their collection regardless of gender. What inspired you to start your business? The lack…
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Meet USC alum Naecha Roberts, Founder of Barlou
Tell us about your company: BarLou is a self-care fragrance brand that celebrates who you are as you evolve in motion. Rooted in scent, sound, and storytelling, each product invites you to play, explore, and expand the definition of yourself. Inspired by my grandparents and my mother, BarLou was built with care, intention, and trust…
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Meet UCSB & UCLA alum: Ali Guthy, Founder of Buzzie
Tell us about your company: Buzzie is on a mission to redefine modern bug care, starting with our signature better-for-you, better-for-the-planet repellent solutions that smell great, feels great, and – wait for it – actually work! What inspired you to start your business? I’ve always had a passion for startups and CPG – having been…
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Meet USC alum Riya Daga, Founder of P1 Skincare
Tell us about your company: P1 is a 3-step under 1-minute skincare routine that doesn’t require a sink or user’s fingers to touch their face; perfect for using post-workout or on-the-go. The solution features facial cleansing wipes, a facial mist, and a moisturizing stick. What inspired you to start your business? I came up with…
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Meet USC alum Tom Henkenius, Founder of Henkey’s
Tell us about your company: Henkey’s, named for my grandpa, is a curated men’s grooming retailer, think Sephora for men. It’s born from a simple idea: when men take care of themselves, they show up better for everyone else. Because we all know about the “paradox of choice”, Henkey’s handpicks high-performance products that meet rigorous…
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Meet UC Berkeley alum Roma Desai, Founder of GOBBi
Tell us about your company: GOBBi is a savory energy drink for busy professionals who need to energize and nourish— just add hot water for a satisfying energy boost! GOBBi was created to solve a simple problem: how to feel good and stay energized during a long day of work. Our founder, Roma, worked in…
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Meet MSU alum Angela Leach, Co-Founder Memory Sketch
Tell us about your company: Memory Sketch is revolutionizing the way we monitor Alzheimer’s progression—one drawing at a time. Through a sketch pad and companion app, patients engage with AI-powered prompts to create daily sketches. These drawings are then analyzed, quantified, and securely shared with physicians and care teams, providing more personalized insights into the…
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Meet USC alum Harley Sutton Founder of Thanks! Naturals
Tell us about your company: Thanks! Naturals is a beauty and wellness company all about spreading gratitude through 100% natural products. What inspired you to start your business? I started Thanks! Naturals after noticing an absence of gratitude in modern day life. After first handedly experiencing the benefits of integrating a sense of gratitude into…
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Meet MSU alum Lekha Vyas, Founder of ELVY Lab
Tell us about your company: I’m an ex-L’Oréal and Estée Lauder executive with over 15 years in beauty and wellness, now building a new frontier in natural metabolic health. We’ve developed a patented oral dissolving strip, a natural GLP-1 alternative that mimics the effects of Ozempic and Mounjaro, but without injections or side effects. Our…
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Meet UCLA alum Lizzie Brown, Founder of Yoga Wake Up
Tell us about your company: Yoga Wake Up transforms the way people start their day by offering a simple, mindful morning routine that promotes mental clarity and physical well-being. Our app delivers 10-minute audio-guided yoga and meditation sessions designed to help users wake up gently and with intention. As the first-ever yoga alarm clock app,…
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