Meet MSU alum JT Sarafa, Founder of JTS Growth

Tell us about your company:
We help brands scale on TikTok Shop through short-form content, affiliate strategy, and TikTok Shop optimization.
What inspired you to start your business?
After scaling Pop Daddy Snacks (a family business we started in our basement 12 years ago) to the #1 food brand on TikTok Shop, other brands began asking for help. I started applying the same strategies for them and when those brands also became the top brands in their categories on TikTok Shop, I realized my TikTok Shop agency could be more than a side business. Since starting JTS Growth 1.5 years ago, we’ve become one of the largest and fastest growing TikTok Shop agencies helping some of the top brands on the platform.
What are your proudest achievements so far?
Helping my family’s business become the #1 selling food item on TikTok shop.
What advice do you have for aspiring entrepreneurs:
Great business ideas won’t just pop into your head. Keep moving, keep experimenting, and eventually the right opportunity becomes obvious.
Please share a memory or thought about your alma mater:
MSU Basketball games and Harpers Half Off Wednesdays.