| Tell us about your company: |
| StripIt is reimagining the way people take supplements through oral dissolving strips that are simple, portable, and easy to work into everyday life. Instead of relying on traditional formats, our strips dissolve directly on the tongue in seconds. We developed each formula from the ground up with one goal in mind: to create the supplement you’ll actually take. |
| What inspired you to start your business? |
| The idea for StripIt started close to home, after seeing members of our own family struggle to swallow pills. What began as a desire to create a more approachable alternative led us to recognize a much larger problem. The real barrier to taking supplements consistently is often not awareness or intention. It is how inconvenient the habit still is. We started StripIt to remove that friction and make supplements easier to take consistently, wherever life happens. |
| What are your proudest achievements so far? |
| Our proudest achievement has been taking StripIt from an early idea to a fully launched consumer brand. We spent more than a year developing the formulas, packaging, manufacturing, and customer experience before launching our first products. Seeing StripIt become available to customers through our website, Amazon, and Walmart.com has been especially meaningful. |
| What advice do you have for aspiring entrepreneurs: |
| Start before everything feels perfect but never stop improving the details. Building a company happens brick by brick. The small consistent steps may not always feel significant in the moment, but over time they become the foundation for something much bigger. |
| Please share a memory or thought about your alma mater: |
| One of our favorite USC memories is that the name StripIt actually came to life on campus. We were driving to USC together, brainstorming different names for the business, and just as we walked onto campus, “StripIt” clicked. Later, getting to pitch the company on stage at USC together as brothers made that connection even more meaningful. It was incredible that we were able to attend college together while building our company, beginning the journey as Noy was preparing to graduate and ultimately launching StripIt as Vem was graduating. |
