Author: amyr rice
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Meet Michigan State alum Mike Trupiano, Founder The Feel Bar
Tell us about your company: We make protein bars with functional benefits! What inspired you to start your business? Not having purpose and fulfillment in big CPG. What are your proudest achievements so far? Over 1 million bars sold! What advice do you have for aspiring entrepreneurs: Never ever give up, the stars will align…
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Meet UCSB alumni Lisa Boek, Founder Black Bow Sweets
Tell us about your company: Black Bow Sweets is founded on the tradition of giving homemade gifts for the holidays. Because giving and receiving meaningful gifts is very special, we pledge to always surprise and delight with our rich, wholesome, subtly sweet handcrafted & slow roasted candied nuts, elegantly package our delectable creations, and deliver…
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Meet USC and UCI alumni Cassy Velazquez, Founder Fussy Mom Wellness
Tell us about your company: Fussy Mom is a supplement company delivering trustworthy, research-based supplements women can feel good about taking and proud to share with others. Our goal is to help women be smarter about their supplement choices, so they are not wasting their money and are getting the benefits they’re looking for. Moms…
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Meet USC alum Sean Kawamura, Founder Study Break Hard Seltzer
Tell us about your company: Study Break is cocktail inspired hard seltzer. Most hard seltzers are made from a beer-derived base, but Study Break stands apart with a unique alcohol base made from oranges. This allows us to deliver bold, refreshing flavor without any of the off-putting aftertaste. Welcome to Flavortown! What inspired you to…
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Meet Northwestern alumni Jake Gutstein, Co-Founder Zest
Tell us about your company: Zest is like Duolingo for cooking. We’re an app that teaches you how to cook! What inspired you to start your business? I had the fire department called on me for burning a Digiorno Pizza in my oven. I did not know how to cook and did not know how…
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Meet UCLA alumni Belinda Lau, Co-Founder Elims
Tell us about your company: Elims is a social impact company that combines seriously effective oral care + real sustainability. We believe you don’t have to compromise your health for the planet. That’s why we are not just sustainable. Each of our products are crafted by dentists and biomedical engineers so they actually work at…
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Meet UCLA alumni Mark Reidy, Co-Founder niknak
Tell us about your company: niknak designs and manufactures officially licensed collegiate blind boxes. Our debut product was the USC miniMASCOTS Series – a collection of six unique figurines featuring the USC mascot. These collectibles are available both at the USC campus bookstore and online. Our goal is to give students, alumni, and fans a fun, nostalgic,…
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Meet USC alumni Carmen Herrera, Founder of Sabi Juice
Tell us about your company: Sabi is a wellness-focused company dedicated to empowering the Latino community through nutrition and education. Specializing in premium cold-pressed juices and smoothies, Sabi aims to bridge the gap in food desert communities by providing natural, nutrient-dense products that support both physical and mental well-being. With a strong emphasis on the…
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Meet USC alumni Jiashu Du, Founder Better Together Foods
Tell us about your company: Better Together Foods is an organic snack brand with a big heart for inclusion! Our mission is to bring people together through the simple joy of sharing healthy, organic snacks. What inspired you to start your business? Better Together Foods was founded on a quinoa popcorn product I developed for…

