Meet UC Berkeley alum: Luiza Villela, Founder unClassic

Tell us about your company:
unClassic makes whole-food, mushrooms that are craveable, nutrient-dense, and scalable — like oyster mushroom nuggets and fillets of lion’s mane. Think: tofu, but mushrooms instead of soy.
What inspired you to start your business?
I grew up in Brazil, where meat was a way of life but I also saw its animal cost firsthand. After studying biology at Berkeley and working in alt-protein R&D at Beyond Meat, I set out to create a new kind of protein rooted in nature, not labs.
What are your proudest achievements so far?
Bringing a high-protein, whole-food mushroom alternative to market—going from my kitchen to accounts like Chase Center, Nvidia, and Google, all while staying lean and true to our mission.
What advice do you have for aspiring entrepreneurs:
Tie your ego to it—seriously. If it doesn’t feel personal, it’s too easy to quit when things get hard (and they will). Make it mean something to you.
Please share a memory or thought about your alma mater:
Berkeley taught me to question everything, build boldly, and stay committed to social and environmental impact. It was where my passion for food, science, and activism intersected.