Tag: Female Founder
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Meet NYU alum: Tatyana Jones Founder of DEFI Snacks
Tell us about your company: DEFI Snacks is rewriting the rules of better-for-you snacking. Founded by NYU Stern MBA ’15 alumna Tatyana Jones, DEFI is a breakthrough snack brand built for people who refuse to compromise — bold flavor, clean ingredients, and a nutrition profile that actually delivers. We’re not another “healthy” snack hiding sugar…
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Meet USC alum: Ashley Whalen, Founder of Chara Greek Frozen Yogurt
Tell us about your company: Chara is a better-for-you Greek frozen yogurt brand reimagining indulgence with clean, high-protein, probiotic-rich pints made from real ingredients. What inspired you to start your business? During my senior year at USC, I noticed my roommates making Greek yogurt bowls for dessert and saw the frozen aisle wasn’t meeting the…
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Meet UC Berkeley alum Rosetta Wang, Founder Laurelate
Tell us about your company: Laurelate is a California-grown chocolate alternative made from the native bay laurel tree—an abundant, climate-resilient species that has nourished Indigenous communities for generations. We transform California bay nuts into a rich, aromatic chocolate-like food that requires no cacao and supports local ecosystems. Our mission is to restore native forests through…
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Meet USC alum: Christy Moody, Founder Soleil Sunwear
Tell us about your company: Soleil Sunwear is a line of super stylish and comfortable sun protective apparel and accessories for women. Everything is designed and made in Los Angeles. What inspired you to start your business? Even though I had been a faithful sunscreen wearer for decades I started seeing changes in my skin…
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Meet USC alum: Loren Castle, Founder Sweet Loren’s
Tell us about your company: Sweet Loren’s exists to challenge the status quo and transform the way people enjoy food, by crafting delicious, clean, and allergen-free treats that make everyone feel good inside and out. Infused with a trailblazing spirit, Sweet Loren’s transforms the ordinary into the extraordinary, blending time-honored techniques with daring new and…
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Meet UC Berkeley alum: Luiza Villela, Founder unClassic
Tell us about your company: unClassic makes whole-food, mushrooms that are craveable, nutrient-dense, and scalable — like oyster mushroom nuggets and fillets of lion’s mane. Think: tofu, but mushrooms instead of soy. What inspired you to start your business? I grew up in Brazil, where meat was a way of life but I also saw…
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Meet UCSB alum: Nicole Slone, Founder Above Board Liqueurs
Tell us about your company: Above Board Liqueurs is a plant based low to no sugar liqueur line created to redefine what is possible behind the bar and at home. Made with plant-based sweeteners Monk fruit and Allulose, our liqueurs deliver the flavor and experience of traditional favorites without the heavy sugar load, offering a…
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Meet USC alum Annie Wiener, Co-Founder Hyli Drops
Tell us about your company: Hyli is the first ever electrolyte and vitamin infused cocktail mixer drop, with 0 calories, 0 sugar, and all natural ingredients. Designed to replace sugary, hangover-inducing mixers, Hyli transforms any spirit into a clean, functional cocktail that supports your wellness goals – without sacrificing fun or flavor. Available in Margarita,…
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Meet MSU alum: Lindsey Fredrick, Founder of Tart
Tell us about your company: Tart is an organic healthy lifestyle beverage focused around tart cherry and mineral water, prioritizing organic ingredients. Packed with vitamins & antioxidants, Tart may help reduce inflammation & support muscle recovery. Enjoy Tart daily for a refreshing boost on your overall health! What inspired you to start your business? Growing…

