| Tell us about your company: |
| We’re a California-based husband and wife team. We started Jaxon Lane because Alex was always stealing Jen’s skincare products. Our recipe for success: clinically tested actives + age-old Korean skincare ingredients, formulated with elite dermatologists. Our first product, the Bro Mask, is a celebrity favorite, and loved by guys like Nick Jonas, Niall Horan, and Aaron Judge. Nick Jonas counts the Bro Mask as one of the 10 things he can’t live without, and uses it with wife Priyanka Chopra on date night. We refuse to launch a new product until we’re sure it’s the best in its category at any price point. Since 2018, Jaxon Lane has won countless awards, including GQ, Esquire, Men’s Health Magazine, and Brides Beauty Awards. So, what started with Alex stealing Jen’s products, has become a collection that we can share. We want everyone to have great skin! |
| What inspired you to start your business? |
| Alex was always stealing my products. Existing men’s products were either gimmicky (dyed blue, full of “man” scents, sold in cheap packaging) or ineffective. We founded Jaxon Lane to fill a clear need: high-performing yet approachable products tailored to men, that they would be proud to display on their bathroom counter. |
| What are your proudest achievements so far? |
| Having major celebs be fans of the brand! Including Aaron Judge, Nick Jonas, and Niall Horan. |
| What advice do you have for aspiring entrepreneurs: |
| Ideas only get you so far. Commitment and really sticking to it will get you through the hard times. |
| Please share a memory or thought about your alma mater: |
| UCLA Anderson was the best 2 years of my life. I met so many great friends, many who are still my best friends today. |
Alumni Emporium 